How to Write a Web Design Case Study that Lands New Clients One of the toughest challenges designers face when pitching prospective clients is winning over their trust and confidence. If your prospective clients haven’t worked with you in the past, they’ll likely have hesitations about handing over their hard-earned cash to a stranger.
To win their confidence (and close the deal!), you’ll need to take some extra steps to reassure them that your design work will not only be a success aesthetically, but that it will also help them achieve their business objectives 30 Dec 2017 - Order an ethnicity studies case study double spaced mla american master's. Best websites to order ecology lab report 97 pages 26675 words nbsp How to purchase lab report ecology no plagiarism oxford 8 hours single spaced 94 pages / 25850 words Sitemap get top rate writing help here at a good price .
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Case studies are narratives that reveal what you are capable of as a designer. They allow you to walk prospective clients through the contextual details of your existing project work so you can outline your creative strategy from conception to completion.
They are the perfect tool for boosting the quality of proposals and adding credibility to your portfolio website. The best case studies move beyond intuition-based explanations and document the rationale behind the design, UX, and visual decisions.
They offer a more humanized perspective into the design process that, ultimately, makes a business case for your work. This leaves you in a better position to prove your value (and price) to even the most skeptical client.
First things first: Plan for your case study ahead of timeBefore we take a deep dive into the kind of content that makes a great case study, I want to stress the importance of creating a case study for each project you work on 15 Jan 2016 - They are the perfect tool for boosting the quality of proposals and adding credibility to your portfolio website. The best case studies move beyond intuition-based explanations and document the rationale behind the design, UX, and visual decisions. They offer a more humanized perspective into the design .
While this may seem like a lot of extra work, you can facilitate the writing process by taking the time to proactively think about how you will document your projects and their successes before you begin working.
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With that out of the way, let’s take a look at the five core elements that should be included in any case study. The Context and ChallengeThe second section of your case study — commonly referred to as the Context and the Challenge — is designed to provide your prospective client with a detailed description of the context that led to the creation of the project. If it’s well-written, the reader will leave with a solid understanding of the environmental factors and problems that you were hired to solve as a designer.
This section can be distilled into three main elements:1. Project background and description — The contextual information for the project including timelines, budgetary constraints, and the overarching purpose of the job. The problem — The “why?” and the focal point for the project.
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For example, if you were working on an ecommerce project then your problem could be something similar to:“Interest for company X’s core product was growing internationally at an unprecedented scale.
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Project goals and objectives — Every website you work on should have tangible goals and objectives associated with the project’s problem.
Are you trying to drive more traffic to the site overall? Optimize product pages for higher conversions? Reduce cart abandon rates? No matter what your objectives are, try your best to include any quantifiable metrics that were known at the onset of the project. A simple, yet descriptive, “challenge” in Pro Tip: The core elements of The Challenge are often presented to you in the project Request for Proposal or creative brief. If you are working on a more personal level with your client, however, try capturing this information in conversation.
This will become the basis of your brief and, eventually, your case study too. The Process and InsightThe purpose of this section is to elaborate on your design process, creative concept, and insight that led to your design decisions.
It’s also an opportunity for you to walk your prospective client through the research, workflow, and iterations of your design work 27 Dec 2017 - Jump to Should i buy a custom antique literature case study senior platinum 2 - Buy a custom poetry term paper senior chicago a4 british european nbsp Careers A doctorate is recommended for full Best website to order a custom biomedical sciences case study mla standard 8 hours 86 pages / 23650 .
When writing content for this section, you want to illustrate how you got from The Challenge to The Solution. Make sure the flow of information is logical and that it culminates with a core insight about your client’s audience, business, or industry.
These insights can stem from your client’s unique selling properties and key differentiators, or from their audience’s behavioural and consumption habits. To ensure your reader conclusively arrives at these insights as well, you’re going to need to thoroughly document your research. Include any details about A/B tests, user research interviews, and key brainstorming takeaways that led you to uncover those crucial pieces of information.
A simple version of a “process section” from Pro Tip: Finding a core truth about your client’s audience can be one of the toughest challenges as a designer.
How to write a web design case study that lands new clients
Use their knowledge and this research to help you craft an insight 20 Jan 2017 - Order from any bookstore. Take ethnicity, for example, is a list, which is the performance of music performance skills by developing a case study. website to write essays. Only you and help case study science the language of instruction p. And for eye defects. Teacher as scaffold in pbl, learners are randomly .
Otherwise, try employing tactics like A/B testing and user research to help guide your design decisions.
The SolutionThe Solution is where you get to show off your skill and style as a designer.
It’s your chance to feature any and all samples of your work — from videos, landing pages, custom integrations, and anything else you created for the project. To really get the most from this section, be sure to include written descriptions about your design work. Take the time to explain in detail your site’s defining features like its UX, navigation structure, content strategy, or unique mobile attributes.
If you put the effort into crafting descriptions that complement your visual assets, your readers will feel much more confident in your decisions as a designer.
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That’s why this section is crucial for an effectively written case study.
The Results section will cover the qualitative and quantitative success metrics from your project. While the type of metrics you report on can vary from one project to another, they should directly address the objectives you established in The Context and Challenge section.
Having these results in hand will allow you to show your prospects that your work had a direct influence on your client meeting their goals. If you can do this, you’ll help them feel more comfortable putting their business (and their money) into your hands.
In addition to, or in lieu of, quantifiable metrics, consider including one to three testimonials in this section Databases that index newspaper articles include Factiva (Dow Jones Reuters), Westlaw Campus Research (Thomson Reuters), Ethnic NewsWatch (ProQuest), and LexisNexis (LexisNexis). Case Studies A case study is a detailed account of a company, industry, person, or project over a specific time period. A case study .
These testimonials are another great tactic for boosting the confidence of your prospects.
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When including your testimonials, however, keep them short and sweet. They can be as simple as one or two sentences, so long as they illustrate your previous client’s satisfaction with your work.
A nice mix of qualitative and quantitative results from Pro Tip: Be sure to collect testimonials from your clients near the tail-end of your project. Ask them to speak about your process, creative thinking, and the quality of the final product.
Just make sure you get their approval to publish them!5 examples of creative web design case studiesAlthough case studies should include a lot of important and somewhat formulaic information, they are still an expression of your unique personality and style. This means you have all the liberty in the world to get creative with their format and presentation. To give you some inspiration, here are five examples of creative web design case studies that we loved reading.
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